5/26/2023 0 Comments Groupon merchantHe asked me what Flying M Air‘s most popular trip was. Because along the way, he made it clear that he had no idea about the negative impact of a Groupon offer on my business. Hey, if he’s going to interrupt my day, I may as well put him to work. I’d already given this a lot of thought, so I was prepared. Even if someone didn’t take advantage of the Groupon offer, they’d learn about my business. People who bought Groupons would undoubtably come back for more of my great service. For free! According to him, this was great exposure for my business. Yesterday’s Groupon guy pointed out that they have hundreds of thousands of subscribers in the Phoenix area, so my special offer would reach all of them. The cost comes when they start selling for you. Indeed, it doesn’t cost a thing to list with Groupon. Groupon cons businesses into signing up with them by pointing out that it’s risk-free advertising for the business. Oddly, I got a call from yet another one yesterday as well. There are Groupon clones popping up all over the place these days Living Social is one that called me several months ago. This can be a real attractive deal for people who want to save money. To feature a merchant offer, the merchant must discount its products or services by at least 50% off regular price. Groupon makes its money by taking a cut of the amount it collects for the merchant: 30 to 60%. They then take the vouchers to the merchant and get the products or services that were in the special offer. The people prepay for whatever it is they’re buying and get vouchers to redeem. The idea is that they get a group of people to buy into a special discount offer. Groupon, in case you don’t know, is an up-and-coming business that has combined social networking with discounts. Yesterday, he reached me at my desk while I was working on the finishing touches for my latest book. He’d been trying to reach me for about a week and had left two voicemail messages, which I ignored. Yesterday, I got a phone call from a Groupon representative.
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